If Don Vito Corleone, Marty Scorsese and Jerry Seinfeld got together to make an AI baby, you might end up with Lou Bortone.  Lou is known as The Video Godfather, and is Consigliere to some of the brightest names in digital marketing.  He’s a marketing expert, an author, speaker, and host of “The Godfather Podcast.”  Prior to becoming a entrepreneur, Lou spent more than 25 years in the television business. 

Lou’s authority on loyalty and leadership is enriched by a unique and captivating background. Growing up in Medford, Massachusetts—known as "the mob's backyard"—Lou was exposed to a world where loyalty was paramount and honor codes were strictly observed. These early experiences in a town with a storied history of organized crime laid the foundation for Lou's exploration of loyalty as a fundamental principle.

With over 25 years as a marketing executive in Hollywood, Lou has honed his expertise in storytelling and relationship marketing. His encyclopedic knowledge of the cinematic masterpiece "The Godfather" exemplifies his fascination with loyalty, and he weaves fascinating "insider" stories from his Medford upbringing into his work.

As a popular speaker, Lou captivates audiences with dynamic presentations on loyalty and trust, drawing on both his Hollywood experience and his intriguing “mob-adjacent” past.

Lou's podcast, "Take The Cannoli: The Godfather Podcast," invites listeners to explore the Corleone family saga and the film's timeless wisdom. His keynote talk, "Loyalty is the New Currency: Leadership Lessons of The Godfather," combines leadership principles with lessons from the film and his own unique background.